Buy a Soldier a Coffee.

Lift Their Day.

Sometimes, what matters most is a small, everyday kindness. For $45, you can send a soldier an Aroma gift card — good for a few visits, a coffee, a sandwich, and a moment to exhale.

In partnership with Every Card Counts, your gift card goes directly to a soldier in the field. Because even one cup of coffee can say:


“We’re thinking of you today.”

Please note: Every Card Counts is an independent initiative and is not officially affiliated with Aroma.

We purchase the gift cards directly from Aroma Headquarters.

Aroma is Israel’s beloved café

—with over 200 locations across the country.

Soldiers are always on the move—from base to base, bus stop to bus stop.

Aroma is there.

Give soldiers a small, meaningful pick-me-up during their service.
It’s affordable. It’s heartfelt. It reminds them they are not alone.

It started with a simple idea:

“I got your note today. It made my whole week.”
— Master Sergeant A. (Res), May 2025